Marketing Objective:
To maximize Marvel Equipment Corporation’s brand visibility, generate high-quality leads, and create an engaging, memorable trade show experience by combining strategic booth placement, interactive product displays, targeted incentives, and a fully integrated pre-show and on-site marketing campaign across digital and physical channels.
CDI Tradeshow
Sponsorship Level Development
✳︎
Booth Concept Design
✳︎
Environmental Branding & Visual Displays
✳︎
Marketing Collateral Design
✳︎
Print Production Coordination
✳︎
Promotional Materials
✳︎
Incentive Development
✳︎
Incentive Development
✳︎
Lead Generation & Engagement Planning
✳︎
Timeline & Project Management
✳︎
On-Site Experience Design
✳︎
Sponsorship Level Development ✳︎ Booth Concept Design ✳︎ Environmental Branding & Visual Displays ✳︎ Marketing Collateral Design ✳︎ Print Production Coordination ✳︎ Promotional Materials ✳︎ Incentive Development ✳︎ Incentive Development ✳︎ Lead Generation & Engagement Planning ✳︎ Timeline & Project Management ✳︎ On-Site Experience Design ✳︎
Strategy & Planning
Maximize visibility, engagement, and leads by targeting a 25% increase in qualified leads and 15+ sales meetings while boosting brand recall.
Objective
Led high-traffic lounge booth selection, mini product displays, Jays ticket giveaway, and branded merchandise distribution. Coordinated pre-show email/social/website promotions with on-site tactics and sales team alignment.
Approach
Achieved lead and meeting targets, increased booth traffic, product demos, and attendee recall. Delivered a scalable event playbook for future shows.
Final Results
Booth Concept & Layout
Create an engaging, cohesive booth design to optimize visitor flow, drive interactions, and support lead capture goals (targeting 25% lead increase).
Objective
Designed a lounge-style layout with interactive zones including mini golf contest, mini product displays, branded seating, giveaway entry, merchandise distribution, and clear pathways. Integrated elements to maximize dwell time and spark natural conversations.
Approach
Boosted attendee dwell time and engagement through contests and demos, contributing to higher qualified leads. Established a visitor-friendly blueprint reused in future events.
Final Results
Display & Graphic Design
Develop visually striking booth graphics and signage to reinforce brand consistency, capture attention, and drive engagement aligned with lead goals.
Objective
Designed all booth graphics, signage, banners, and visual materials with cohesive branding, bold product highlights, and clear calls-to-action. Ensured high-impact visuals complemented interactive zones like mini golf, displays, and giveaway areas.
Approach
Enhanced booth appeal and brand recognition, increasing foot traffic and visitor interactions. Created reusable design assets for consistent future event branding.
Final Results
Email Marketing
Drive booth visits and pre-event awareness to support lead generation goals (targeting 25% qualified lead increase).
Objective
Crafted targeted email campaigns promoting Marvel Equipment's participation, booth incentives like Jays tickets and mini golf, key product displays, and clear CTAs for scheduling visits. Segmented lists by customer type for personalized outreach.
Approach
Final Results
Boosted pre-show registrations and booth traffic, contributing to higher on-site engagement and lead capture. Established email templates for future campaigns.
Email Signature Campaign
Amplify trade show awareness through subtle, ongoing promotion across all company communications to build pre-event buzz.
Objective
Updated company-wide email signatures with trade show messaging and booth highlights. Ensured consistent branding and trackable links for easy lead tracking.
Approach
Enhanced booth appeal and brand recognition, increasing foot traffic and visitor interactions. Created reusable design assets for consistent future event branding.
Final Results
Website Promotion
Capture existing website traffic to promote the trade show and drive booth visits, supporting overall lead generation targets.
Objective
Developed targeted banners and promotional overlays prominently featured on Marvel Equipment's homepage, highlighting the event, booth features (mini golf, Jays tickets), key products, and incentives with strong CTAs. Timed releases to align with email and social campaigns for maximum reach.
Approach
Increased pre-event registrations and booth traffic from site visitors. Provided a reusable framework for future promotions.
Final Results
Incentive Program Design
Design compelling incentives to boost lead capture and engagement, targeting 25% more qualified leads.
Objective
Created Jays ticket giveaway and mini golf contest, integrated into pre-show marketing, booth interactions, and lead forms. Tied entries to contact info and sales follow-up for high-conversion opportunities.
Approach
Drove strong participation, generating quality leads and heightened booth excitement. Built a proven incentive model for future events.
Final Results
Merchandising Selection & Design
Select and design branded merchandise to enhance recall, reinforce messaging, and provide memorable takeaways that drive post-event follow-up.
Objective
Curated functional promo items aligned with Marvel Equipment branding, including custom Hershey Kisses, water bottles, air fresheners, trucker hats, golf balls, diving minnows, camera blockers, mouse pouches, and more. Optimized for booth distribution during mini golf, giveaways, and interactions; ensured high-perceived value tied to lead capture.
Approach
Strengthened brand recall among attendees, boosting inquiries and conversions. Created a scalable merchandising kit for future events.
Final Results
Social Media Campaigns
Build pre- and during-event buzz to drive booth traffic and support lead goals (targeting 25% qualified lead increase).
Objective
Planned and executed multi-platform campaigns teasing booth features (mini golf, Jays tickets), products, and incentives. Used targeted posts, stories, and ads aligned with email and website efforts.
Approach
Amplified awareness, increased booth visits, and generated online engagement. Established a social playbook for future shows.
Final Results
Video Teaser for CDI Website
Deliver a compliant promotional video for CDI's sponsorship package to expand reach, highlight our presence, and drive booth traffic.
Objective
Approach
Scripted and produced a <75-second horizontal video per CDI guidelines: announced sponsorship pride, explained reasons, previewed booth/lounge, urged registration via CDI site.
Extended visibility via CDI platforms, generating extra booth visits and inquiries. Yielded a versatile asset meeting strict guidelines.